Michelle Skupin is the senior director of marketing and communications at RetailMeNot, Inc. In this role, she directs all aspects of a comprehensive communications program including media relations, corporate communications, internal communications, executive communications, analyst relations, financial communications, and thought leadership content creation. In addition, she oversees the global corporate brand, and she launched the company’s first B2B marketing and events program during RetailMeNot’s pre-public company start up days. Her work has been featured on CNBC, Bloomberg, Wall Street Journal, TechCrunch, Forbes and Inc., among others. Prior to RetailMeNot, Michelle has built a career of crafting bottom up marketing programs that help companies scale and grow. Previous roles span industries including retail, consumer Internet, wireless, architecture/design and media. She holds a Bachelor of Arts in English literature from Louisiana State University.
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