Tanvi Patel

CEO
Crucial Music

On her way in college to a “serious” professional degree, Tanvi Patel traded biology for broadcasting and she’s never stopped listening since. Tanvi’s career spans two decades in the broadcasting, record label, & production library industries. She launched her career working in promotions and music programming before moving to Nashville where she landed her first label gig in the media department at BNA Records before moving on to publicity, radio promotion, and sales for Honest Entertainment/The Gold Label, a multi-genre independent label. Tanvi SOON moved into the library business, managing production & securing placements in film & TV for OneMusic Library. In 2005, Tanvi moved to LA to manage the Point Classics catalog of over 2500 classical compositions, securing ringtone deals, CD licenses, digital distribution, and film & TV placements. As owner and CEO of Crucial Music Corporation, her goal is to become the world’s #1 supplier of independent artist music to Film, TV & Ads.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.