Kayla Masnek

Director, Film & TV
Secret Road Music Services

Kayla Masnek was born in San Diego, California and grew up in Edmond, Oklahoma. Upon graduating with a Music Business degree from Oklahoma City University, Kayla returned to her West (best) Coast roots when she moved to Los Angeles to pursue a career in music licensing. A musician (piano, flute) from a young age, she knew early in life that she wanted to work in the music industry.
She’s found a passion in working with and helping independent artists by pitching their roster, more specifically over the last six years at Secret Road Music Services. She’s responsible for notable music placements in TV shows including Nashville, This Is Us, Younger, Blindspot, Queen Sugar, Famous In Love, Lucifer, and The Originals, among others. She’s landed music in promos across all major networks, and in trailers for Mudbound, The Florida Project, Transparent and Manchester By The Sea, to name a few.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.