Bill’s unconventional path to advertising began when he received the Nicholl Fellowship in screenwriting at Stanford. A move to Los Angeles led him to copywriting jobs at JWT, Chiat/Day, Foote, Cone & Belding, his own shop, BWK Advertising, and finally Dailey.
He’s called the agency home ever since, creating award-winning, strategic work for clients in nearly every category, including consumer products, automotive, healthcare, financial and corporate social responsibility.
In 2017, Bill became one of Dailey’s new Managing Partners when the agency completed a buyback from Interpublic Group and became independent again after 30 years. He owes his entire career to the lax TV-watching policies of his parents, who allowed him to be exposed to more advertising at an early age than is normally recommended.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.