Alexandra Waldman

Co-Founder & Creative Director
Universal Standard

Alexandra Waldman, is the Co-Founder and Creative Director of Universal Standard. She and her business partner set out to close the infamous size gap in the fashion industry by creating a brand of uniquely modern essentials for women of all sizes. Before starting Universal Standard, Alexandra lived and worked abroad as a journalist and marketing professional. Her editorial and journalism work included writing for publications such as VICE, WWD, International Beauty Report, and the Japan Times among many others. She spent 16 years abroad, in Tokyo as a Fashion, Arts & Entertainment newspaper editor, in Paris as a writer, and most recently in Moscow as the Global Head of Marketing for a large international financial firm.

Alexandra received her Bachelors of Arts in English Literature and Comparative Linguistics from Carleton University in Ottawa, Canada, and speaks several languages including English, Russian, French, and Japanese.



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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.