Jen Gotch

Chief Creative Officer & Founder

Jen Gotch is genetically predisposed to optimism. She’s a visionary, a creative powerhouse and an advocate for mental health and emotional well being. Jen also feels she would make a great crime scene investigator if her current career doesn’t work out. In 2008 she founded with a friend, and with no prior business experience, was able to transform it from a small hair accessories company into a beloved multimillion-dollar brand that’s all about encouraging joy and helping its community be their best. She remains as the chief creative officer and fearless leader of the brand. She also uses her authentic voice on Instagram and her podcast Jen Gotch is Ok . . . Sometimes (and really to anyone who will listen) to deglamorize success, remove the stigmas associated with mental illness and build emotional intelligence, and to help her audience feel less alone. Her memoir The Upside of Being Down will be published by Simon & Schuster this fall.

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