Lauren Greenfield

Filmmaker

Named by The New York Times as “America’s foremost visual chronicler of the plutocracy, Emmy-award-winning filmmaker/photographer Lauren Greenfield has produced groundbreaking work on consumerism, youth culture and gender for the last 25 years. Her documentary films Generation Wealth, The Queen of Versailles and Thin, and photography books Generation Wealth, Fast Forward and Girl Culture, have provoked international dialogue about some of the most important issues of our time. The Queen of Versailles was the opening night film of Sundance 2012 where it won the Best Documentary Director Award. Her record-breaking, Super Bowl ad #LikeAGirl (250+ million views) earned her 14 Cannes Lions and the Most Awarded Director by AdAge, the first woman in commercial history to ever top this list.

Greenfield’s Generation Wealth film opened the 2018 Sundance Film Festival, screened at Berlinale, SXSW, and is being released by Amazon Studios. In January 2019, the Writers Guild of America nominated Generation Wealth for Best Documentary screenplay, and The Motion Picture Sound Editors guild nominated Generation Wealth for Best Sound Editing/Feature Documentary. Generation Wealth also garnered her The Paris Photography Prize (PX3) and the Photographer of the Year from the Art Directors Club. The companion exhibition has travelled around the world and will open at Deichtorhallen Hamburg in Spring 2019 and then the Louisiana Museum of Modern Art (Copenhagen) in Fall 2019. In September 2018, Greenfield was given the LA Film Festival Spirit of Independence Award.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]