Margaret Johnson

Chief Creative Officer
Goodby Silverstein & Partners

Margaret Johnson leads Goodby Silverstein & Partners’ creative department. She’s been named one of Adweek’s Most Inspiring Chief Creative Officers and has architected famous work with a humanitarian edge. This work has included the Tostitos “Party Safe” bag, which was created to prevent drunk driving after the Super Bowl; Doritos “No Choice” Chips, which encouraged Millennials to register to vote in the 2016 election; Dreams of Dalí, the Oculus Rift experience for the Salvador Dalí Museum; the “Unacceptable Acceptance Letters” campaign to combat sexual assault on college campuses; and Doritos Rainbows (the profits of which supported the It Gets Better Project).



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.