Lauren Nagel is the VP, Executive Creative Director and Women’s Community Co-Chair at Pandora, the number one music-streaming service in America. By day, she leads a diverse team of designers, copywriters, and audio producers to create innovative advertising in the wild digital west, while also championing women’s leadership and empowerment in the tech, music, and media industries. Proudly representing the 11% female creative director population, Lauren aims to elevate inclusive creative leadership to amplify global stories and storytellers. Lauren’s expertise in sonic branding and creative helped Pandora drive over $580M in advertising revenue in 2018. By night, Lauren is a vocalist for improv hip-hop group The Freeze, the house band for global storytelling phenomenon Mortified, and was featured by Creative Mornings OAK for her lecture on humility and improvisation in the creative space, "Don't Be An Assclown."
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.