Asad J. Malik

Founder/CEO
1RIC

Asad is an artist & designer who works exclusively with Augmented Reality as a medium of non-fiction storytelling. His work revolves around what he calls “cultural augmentation” -- a displacement of holograms that allows viewers to access what their environment would regard as contentious, controversial opinions. His most recent work, TERMINAL 3, received critical acclaim for its exploration of contemporary Muslim identities in the U.S. through the lens of an airport interrogation.

Born just a few miles away from where Bin Ladin was killed, Asad started working with technology as a teenager, designing projects that gave young people a political voice. In 2015, FBI agents interrogated Asad at his college in rural Vermont after he made an impulsive trip to Libya. Although no charges were filed, the incident left him hyper-aware of the complex political identity he inhabits. Since then, he’s adopted the 1RIC pseudonym and has been working with Mixed Reality as a medium of expression.



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