Gustav Käll

Gustav Käll has been engaged in the gaming / esports industry since the late 90s. What began as a passion through competing later evolved into a professional gaming career, co-founding the most renowned team in the history of World of Warcraft - Nihilum. After the professional career came to end - Gustav has been an serial entrepreneur working to expand esports in Europe and across the world. Today Gustav is Global Head of Esport & Gaming Partnerships at Universal Music Group and leads the Worlds largest music company in the efforts to forge and create partnerships with one of the fastest growing industries in the world.



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