photo of Annie Evans

Annie Evans

Exec Dir Consumer Engagement North America
Estee Lauder

Driving thought leadership and innovation within the brand and the beauty industry, Evans leads and develops the implementation of 360-degree consumer-centric marketing strategies for Estée Lauder North America to attract new consumers and elevate engagement. In her role, she partners with major retailers across all channels to enable a seamless consumer experience. Given her early passion for trying on every lipstick shade in her mother’s vanity, a future in beauty was not a surprise.





Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.