Michelle Gansle

Dir, Global Gum & Mints Insights at Mars Wrigley Confectionery
Mars Wrigley Confectionery

Marketing Professional, specializing in strategy and insights, with over 20 years of experience in Marketing, Marketing Research and Innovation. Professional highlights include: managing through the full new product innovation life cycle, developing best in class front end innovation processes, managing vision and strategy to drive simultaneous consumer, customer and company growth, developing marketing plans and programs to drive sales, managing launches across multiple countries, developing creative strategy that delivers a strong ROI, and uncovering shopper insights that drives both retailer and category growth.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.