Sarah Martin

VP, Prod & Consumer Innovation
Blue Cross Blue Shield

Sarah Martin is the Assistant Vice President, Product and Member Engagement at Blue Cross Blue Shield of South Carolina. Since joining BlueCross in 2004, she has championed numerous efforts including consumer-driven strategies, the development of wellness and incentive programs, multi-channel communication and onsite clinic integration. She is currently responsible for leading the company’s efforts to create engagement solutions that break the traditional “Health insurance’ model of how members interact with their benefits.

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