Jeff Higgins

For more than a decade, my professional focus and passion have been driving brand awareness, loyalty, and authority for
my clients through skillfully managed social media marketing.

In addition to reliably successful strategies for my clients,
a considerable commitment to continuous learning and professional development has resulted in my invited
participation in numerous industry-wide conversations as a social media expert.

Recent topics of thought-leadership include Facebook Messenger bot development, Facebook video, and dynamic ad
sets, Instagram story ads and optimization, regional influencer marketing, geo-filter creation with KPI measurement, and
consistent, optimized brand representation across all social networks.

I aim to build meaningful relationships with my colleagues, positively influence this industry, and help my clients protect
and grow their businesses.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]