Jessica Assaf

Founder
Cannabis Feminist

Jessica Assaf is the founder of Cannabis Feminist, a digital community of over 50,000 members transforming cannabis into a wellness product and empowering women to lead the industry. Assaf is "changing the face of cannabis" with her entrepreneurship and creative activism in cannabis and clean beauty. After graduating from Harvard Business School and discovering that the cannabis industry has the highest percentage of female executives compared to all other industries, she created "Cannabis Feminism" to redefine cannabis culture and inspire a new wave of feminism. Jessica built and scaled "The Bake Sale," the California-based Tupperware Party for best-in-class cannabis wellness products sold by women. She is the host and co-creator of "Queens of the Stoned Age," the first unscripted show about women and cannabis. Jessica is the official cannabis columnist for Well+Good and her work has been featured in the New York Times, Huffington Post, Refinery29, Stylecaster, Playboy, and more.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]