Sarah Rabia

Global Director of Cultural Strategy
TBWA Backslash

Sarah Rabia leads the strategic understanding of culture for the TBWA network. She recently founded Backslash, an editorial and cultural strategy unit, powered by 300 global Spotters. Every day, Backslash publishes a video and Instagram newsfeed (@tbwabackslash) reporting on culture as it happens, and evolving shifts. She also acts as a cultural consultant to clients, specializing in marketing strategies that are inclusive and representative of women.

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