For almost two decades, Kendra Bracken-Ferguson has helped to define and navigate the digital space as a creative force for brands and influencers, becoming a recognized and sought-after business innovator and global digital architect.
Now the Chief Digital Officer of CAA-GBG, the largest brand management agency in the world with 24 offices in over 20 countries, Kendra leads a global team of digital marketing experts and social media natives. The BrainTrust, the social media agency that Kendra founded in 2016, joined CAA-GBG which is a joint venture between Global Brands Group Holding Limited (“Global Brands”), and Creative Artists Agency (“CAA”).
Prior to BrainTrust gaining notoriety and success, Kendra saw an opening in the market for digital, social and influencer marketing, and she co-founded Digital Brand Architects. Now in its sixth year, DBA grew quickly from an idea at a kitchen table into the go-to firm for influencer management.
Before launching DBA, Kendra created the social media footprint for fashion behemoth, Ralph Lauren, where she was the company’s first Director of Digital Media. Kendra's work during and since her time at Ralph Lauren was informed by her years as Vice President, Digital at Fleishman-Hillard, New York, where she led the digital consumer team in developing social media strategies for clients including AT&T, DKNY, and P&G. A compelling and charismatic keynote speaker and industry leader, Kendra has been awarded the Emerging Voice Award by her alma mater Purdue University, named one of the "Most Influential African American Women" by Essence Magazine, Zimmer Children’s Museum board member and noted by Mobile Marketer as a "Mobile Women to Watch” amongst other industry accolades. Kendra is also on the Forbes Agency Council and serves on the Advisory Board of Starco Brands.
Working ahead of trends and predicting opportunities, Carpe diem is not just a saying to Kendra - it is a way of life.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.