Mike brings 20 years of experience in business and marketing strategy to Huge. His contributions have helped Federal Student Aid empower students to pay for college, allowed Pfizer to challenge ageist stereotypes, and steered Audi towards growth in a new younger group of users.
Mike was a longtime MediaPost columnist and also wrote or contributed to over 100 research on digital marketing, media and commerce while at Jupiter Research. He has appeared on CNN, CNBC and Good Morning America and has been quoted in The Economist, WSJ, The New York Times and others. Mike’s unimpressed teenage son is himself a YouTube celebrity with over 100K subscribers, who, candidly, is more often teaching Mike about kids on social than learning from him. Because teenagers.
Mike holds a BA in English from Colgate, an MA in English from the University of British Columbia, and an MBA in Marketing from NYU.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.