photo of Mara Lecocq

Mara Lecocq

Creative Director, Feminist Product Maker, Community Champion
Where Are The Boss Ladies & Fishbowl

Mara is on a mission to bring diversity to male-dominated industries by providing girls and women with empowering role models.

Mara is the founder of WhereAreTheBossLadies, a crowd-sourced list of 1,000+ female executive leaders in advertising. They aim to provide women with role models they can work for—and to redefine leadership with a female perspective.

Mara is also the founder of Secret Code, a customizable children’s book that stars *your* girl as a tech hero—making technology aspirational for girls of all ethnicities in their formative years through a story customized to her name and her appearance.

Mara was born and raised in the Philippines, studied in Paris, and built her career as an advertising creative director in New York, Paris and Toronto, building digital products, campaigns and interactive experiences for agencies like AKQA and 72andSunny and brands like Starbucks, Nike, and Verizon.

Mara now is Director of Brand & Community Growth at Fishbowl, a new highly addictive social network for private conversations between industry professionals.

Mara is a Cannes Lions “See It, Be It” alum, has been named a Next Creative Leader by the One Show and the 3% Conference, one of Mashable’s Rising Stars in Advertising, one of 10 brilliant women in advertising by Campaign magazine contributors alongside Cindy Gallop. For Secret Code, Mara won a grant from Sophia Amoruso’s Girlboss Foundation, and a Project Entrepreneur alum, the startup accelerator program by the Rent The Runway Foundation. She is a published author and is represented by the talent agency WME.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Mara Lecocq
Events featuring Mara Lecocq