Margaret Price

Principal Design Strategist

Margaret studies human behavior to uncover insights for strategic and creative efforts as a Principal Design Strategist at Microsoft. Prior to Microsoft, Margaret held various positions across business, design, marketing, R&D, and, brand strategy serving companies like PepsiCo, Target, AT&T, and, Procter & Gamble. Her passion for research and identifying latent human needs has taken her to over 40 countries. Most recently, Margaret collaborated with a series of industry experts to create a documentary about Inclusive Design and the importance of understanding, designing for, and embracing human diversity. Margaret is currently helping to create, evolve, and, scale the Inclusive Design practice at Microsoft. Her content strategy is featured in the Inclusive Toolkit which was recently awarded by IXDA and nominated as a FastCO World Changing Idea. Most recently, her curriculum has been taught within RISD, Brown, UW, and, MIT.

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