John Gerzema

CEO
The Harris Poll

Listen to John Gerzema and other SXSW speakers on Audible

John Gerzema is an American CEO and columnist who focuses on social sciences and the impact of leadership ethics and corporate culture on consumer behavior and financial performance. He has a particular focus on female leadership traits and competencies in modern-day leadership. He is CEO of Harris Insights & Analytics, one of the world’s leading public opinion, market research and strategy firms known widely for The Harris Poll. Previously, he was chairman and CEO of WPP Group’s BAV Consulting, overseeing the BrandAsset Valuator, a consumer and brand survey. Gerzema is among “The Top 100 Thought Leaders in Trustworthy Business” and “Must-Follow Marketing Minds on Twitter” by Forbes. He presented gender inequality findings in the media and workplace at The World Economic Forum in Davos and designed an analytic model with The Wharton School for U.S. News & World Report “Best Countries” rankings. 



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.