Jennifer Passas

Brand Strategy Lead
Gensler

Jennifer is a passionate and inquisitive strategist interested in pioneering unique solutions for complex problems. She loves digging into what's happening in culture to understand how interests are changing, why they are changing and how they can drive and inform brands.
Jennifer’s work includes research, developing brand platforms and intuitive brand architectures, running brand workshops, leading a trend practice, crafting strategic messaging as well as brand and product naming. She is a contributing writer for PSFK, a leading online publication that provides innovative insights on brand, business and consumer trends. Additionally, she is a teaching assistant at the School of Visual Arts. Jennifer earned her BA in Art History from the University of Victoria and holds a Masters in Branding from the School of Visual Arts.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.