Lisa Gibbs

Director of News Partnerships
Associated Press

Lisa Gibbs is the director of news partnerships at The Associated Press and the newsroom’s point person on AP’s automation and artificial intelligence strategy group. This includes working with industry leaders and emerging startups to identify smart applications of automation/AI in media, project development, workflow integration and training. She oversaw AP’s first significant text automation initiative, which uses automation software to generate roughly 3,700 corporate earnings stories every quarter. Current projects span a range of technologies, such as image recognition, video automation and using machine learning to verify information and surface breaking news stories and trending topics.

In her current partnerships role, she develops and directs AP’s collaborations with foundations, other media organizations and emerging tech companies. Before taking on this assignment, she was AP’s global business editor, overseeing coverage of industries, the economy and financ



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.