Julia heads up the AR/VR division of the Palme d’Or award-winning creative production partner Tool of North America. She’s produced projects for world class clients including Adidas, Intel, Ford, Oculus, Dolby and Facebook, and spearheaded the design and construction of a cutting-edge mixed reality studio at Tool’s HQ in Santa Monica, opening to the public this summer. Before joining Tool, Julia helped launch the Future of StoryTelling (FoST) in New York and was integral to growing the company from a small start-up to an oversubscribed thought leadership summit and online community of over half a million followers. At FoST, Julia specialized in partnership and sponsorship development, working with Fortune 500 brands like American Express, General Electric, Google, Microsoft, and Time Warner.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.