Andrea Whyte

Director, Commercial Content Strategy
Spafax Inflight

Andrea Whyte is the Director, Commercial Content Strategy at Spafax, where she works with airline clients that include Air Canada, Delta Air lines, British Airways, Cathay Pacific, and LATAM to create innovative inflight entertainment strategies that both delight audiences and demonstrate commercial return. She works closely with media companies such as Warner Brothers, Paramount, Sony, HBO and the BBC to deliver the best entertainment deals for her clients.
Prior to moving to London, Andrea was based in her hometown of Toronto as the Inflight Entertainment Programming and Account Manager for Spafax Canada, managing media acquisitions and developing content partnerships for Air Canada. She also directed the Air Canada enRoute Film Festival, a short film festival that supports the next generation of Canadian filmmakers. After receiving her Master of Arts in Cinema Studies from the University of Toronto, Andrea worked for several years in the programming department of TIFF Bell Lightbox

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