Andrea Whyte is the Director, Commercial Content Strategy at Spafax in London, where she oversees Spafax’s film programming and acquisitions team, develops global content partnerships, and works with airline clients to create innovative, data-driven inflight entertainment strategies that both delight passengers and demonstrate commercial return.
Prior to moving to London, Andrea was based in Toronto as the IFE Programming and Account Manager of Spafax Canada, working with Air Canada to manage film and television acquisitions and partnerships. She also directed the Air Canada enRoute Film Festival, a unique short film festival that supported the next generation of Canadian filmmakers.
After receiving her Master of Arts in Cinema Studies from University of Toronto, Andrea worked for several years in the programming department of TIFF Bell Lightbox, the Toronto International Film Festival’s year round film centre.
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