photo of JJ O'Brien

JJ O'Brien

VP, Strategy
Pax Labs Inc

J.J. O’Brien is the Vice President and General Manager of PAX Labs’ Era division. In the 18 months since Era’s launch, O’Brien has taken Era from two co-branded products in only two states to one with more than 400 SKUs across 30 co-brands in nine states.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring JJ O'Brien
Events featuring JJ O'Brien