Madiana Asseraf

Head of Business Development & Young Audiences
European Broadcasting Union

Madiana Asseraf studied Law, but she quickly realized that her passion was to understand the evolving needs of society and to contribute to solving these needs. She then pursued studies in Digital Media, Digital Business, Strategy & Business Innovation with the aim of facilitating dialogues, identifying needs and providing collaborative solutions for shared challenges. Madiana is currently Head of Media Strategy & Development with the European Broadcasting Union (EBU), where she aims at fostering collaboration and providing support for shared content strategic challenges in public broadcasting. Exploring latest trends in content development and new ways to connect with the audience is part of the portfolio of initiatives that she currently manages.

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