photo of Andrea Galicia

Andrea Galicia

Mktg Dir
Rebeleon/UMLE

Andrea Galicia is currently the Playlist and Streaming Manager for UMLE. Universal Music Latin Entertainment’s roster includes such top artists as J Balvin, Luis Fonsi, Alejandro Fernandez, Juanes, and Karol G, among others. After graduating from the University of Texas at El Paso with a marketing and public relations degree, Andrea moved to Austin, TX and worked in marketing. In 2015, Andrea joined the Universal Music Group team as a marketing coordinator for the label to then becoming an international marketing manager, and in a short period of time she began managing relationships with artists and digital partners such as Spotify, Apple Music, Pandora, and Amazon. Visiting digital platforms’ offices, coordinating music showcases for high-caliber artists and developing artist’s digital and marketing strategies, Andrea is currently at the cutting-edge of the music industry. In her free time, Andrea enjoys paddle boarding, yoga, and spending time with her dog Bruno.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Andrea Galicia
Events featuring Andrea Galicia