Kathryn McElroy is an award-winning Creative Director at argodesign, a design and invention agency in Austin, TX, where she envisions the future and develops products and strategies for a variety of clients. She is the author of Prototyping for Designers (O’Reilly) and has employed user-centered methodologies to create and iterate on impactful experiences in AR, health wearables, AI interaction patterns, AI image recognition and training, and cloud development tools, while working on world-class teams like IBM Watson Visioneering and IBM Mobile Innovation Lab.
Kathryn gained recognition as one of Austin’s Top 50 Female UX Designers and as part of the Advisory Board for the inaugural Austin Design Week. She’s been featured in articles in Fast Company, Time Out New York, Communication Arts Magazine, Architect Magazine, ArtInfo, Make Magazine, and the Visual Arts Journal. Kathryn speaks about design thinking and prototyping at conferences including UX Lisbon, O’Reilly Design, and MakerCon SF.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.