Felicia Yue

Sr Mgr
Amazon Prime Video

Felicia is a computer science dropout who took a while to figure out what she wanted to be when she grew up. After learning to code and play the piano from her mom (a classically-trained concert pianist and illegal immigrant turned IBM software developer), Felicia got a degree in Economics and started her career in corporate finance.

After three years in power suits, she ran away from her nice, stable corporate life and joined the TV circus by becoming the only woman on the crew of Monday Night Football. There, she helped develop and launch virtual enhancements like the Emmy-winning 1st & Ten line (a.k.a. “the yellow line”) for NFL fans, along with other products for fans of the Olympics, Major League Baseball, the NBA, and the Champions League. Along the way, she got her MBA from Columbia Business School, dabbled in Product Marketing for Procter & Gamble, scrubbed penguin guano at the Monterey Bay Aquarium, and worked as a ranch hand on a humane pig and chicken farm in the Bay Area (note: will work for bacon).

Now, as a Product Manager for Amazon Video, Felicia is focused on changing the future of TV by enabling customers to get all their favorite content simply using their Amazon account – no cable or satellite needed.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]