Genevieve Martin

Exec Dir
Dave’s Killer Bread Foundation

Four years ago Genevieve Martin was tasked with determining what Dave’s Killer Bread should focus on to better support its workforce, where one in three DKB partners has a criminal background. Initial research and networking efforts quickly made clear that employment, as a whole was a massive challenge to returning citizens. Thus was the Dave’s Killer Bread Foundation born. Genevieve Martin is the founding executive director of the Dave’s Killer Bread Foundation. Recognizing that people with criminal backgrounds are a vital part of the workforce who are talented, motivated - and often overlooked - the foundation pursues projects that break down stigmas and change the narrative around people with felony convictions. Genevieve travels the country sharing candid insight and best practices of employers who do this work well, all while growing their bottom line.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.