photo of Greta Mcanany

Greta Mcanany

Co-Founder
Blue Fever

I am an entrepreneur with media roots. I graduated (proudly) from USC and began my film career by starting my own production company and producing the feature film Bite Size. It was released on TV, Netflix, Amazon and was featured in People Magazine, The Washington Post and on ABC. After, I realized that the entertainment industry had a lot of problems (esp for women)- so I co-founded the licensing company X-Factor Films, which sold female-driven movies and shows to digital distributors like Fullscreen, SundanceNow and AMC. At that point we saw that it wasn't only the content that was an issue in Hollywood, but it was the lack of innovative distribution and curation channels. So I co-founded Blue Fever- an empathetic AI who curates the Internet's content for young women by mood and emotion, like a big sister. I am a recipient of film grants from Morgan Freeman and his Rock River Foundation, Chicken & Egg Pictures and the prestigious Thornton Foundation. My company is backed by Techstars and I am a member of Take The Lead's 50 Women in leadership solving gender parity in Hollywood.

I believe in giving back (and karma), so I serve on the Inspired Stars Council for Arnold Schwarzenegger’s non-profit After-School All-Stars. I am dedicated to empowering young women through media combined with technology and am addicted to musical theatre and nachos.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Greta Mcanany
Events featuring Greta Mcanany