Reuben Reuel


Reuben Reuel, creative director and designer of Demestik by Reuben Reuel found his love for fashion and style while growing up in his hometown of Virginia Beach, Virginia. His grandmother, a skilled seamstress with impeccable taste and flamboyant style, served as his primary influence and inspiration. The Demestik by Reuben Reuel was launched in 2012 In Brooklyn, NY sold direct to customer through online distribution channels. DEMESTIK by Reuben Reuel is a womenswear brand offering made-to-order dresses and separates. Pairing traditional fabric with classic yet modern designs, Demestik creates bold statement pieces and styles that easily transition from casual everyday wear to special occasion and evening attire. The designs are made using Holland-wax printed cotton also known as Ankara mostly seen in mainstream standard African fashion. Demestik by Reuben Reuel continues to create new classics, luxury and focuses on being a new success in the fashion landscape.

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