Dayna Isom Johnson

Dayna Isom Johnson is the trend expert for Etsy and judge on the upcoming NBC series 'Making It' from executive producers Amy Poehler and Nick Offerman. As part of her role at Etsy, Dayna is in constant pursuit of new and unique finds on Etsy in an effort to unearth the latest and greatest designs, up-and-coming Etsy shops, and showcase sellers with exciting stories. She also plays a significant role in discovering and demonstrating fresh DIY projects for all levels of crafters to engage with.

Dayna joined Etsy over 6 years ago and has seen the site grow from it’s early days to now include more than 1.9 million active sellers. She has expertise across a multitude of categories of handmade and artisanal items, from home decor to fashion and accessories and more and loves providing tips to shoppers on how to find unique pieces that speak to their personal sense of style.

Dayna resides in New York and has appeared on Good Morning America, The Today Show, CNBC, and more.

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