Julia Jones

Dr Julia Jones is a specialist in the field of music and human behaviour. Her clients have ranged from Olympic athletes to the Mayor of London. She teaches clients how to harness music in business and in life. Showing them how to effectively use music as a tool to drive audience engagement, economic development, talent development, urban vibrancy, health and wellbeing. Her company Found in Music has been developing and managing music based experiential solutions since 2003 and has been managing the Mayor of London's "Busk in London" initiative since its launch in 2015. Julia's MBA research specialised in the financial securitisation of David Bowie's royalty streams and her PhD research examined cultural taste and commercialisation. Her book The Music Diet, available from Fall 2018, outlines how music can deliver a health and wellbeing effect in populations and businesses. Julia sits on the UK House of Lords Group for Artificial Intelligence/Blockchain advising on music related matters.

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