Laila Mintas

Chairwoman of the Advisory Board

Dr. Mintas serves as Chairwoman of the Strategic Advisory Board of the omni-channel sports betting and iGaming platform Bet.Works
and Consultant in the sports and technology industry, including the sports betting, digital sports and fan engagement sector. Her focus is on the use of emerging technologies and developments and how those are changing sports, society and the consumer behavior and lead to new revenue streams.
Dr. Mintas is a lawyer by trade. Over the last years, she served as the Deputy President of Sportradar US, the global technology company that is the leader in analyzing and leveraging the power of sports data. She managed 350+ employees with offices in New York, Minneapolis, Menlo Park and San Francisco. During that time, Sportradar was valued at $2.4 Bn USD. Sportradar applies technologies such as machine learning and artificial intelligence to drive data insights on a variety of business verticals for the creation of unique experiences across platforms in real time.
She is experienced in managing high level relationships with league partners in the US such as NFL, NBA, NHL, MLB, NASCAR, MLS, CONCACAF and several others on a global level including FIFA and UEFA and with clients such as Google, Facebook, Twitter, ESPN, Sports Illustrated, AP, Yahoo, DraftKings, FanDuel etc.
Dr. Mintas is a global thought leader on sports betting legislation, regulation and sports integrity with speaker engagements around the world incl. Europe, Asia, Australia. She published more than 100+ legal publications in the top academic and professional journals and serves as Guest Professor at several Universities.
Dr. Mintas previously worked at the international law firm White & Case LLP, FIFA and CONCACAF.
In 2018, Dr. Mintas received for her personal achievements the Leaders in Sports U 40 Award, the SBJ Game Changers Award and the International Award for Women in the Gaming Industry. She was named one of 25 Executives to watch in 2019 by the Global Gaming Business.

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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.