Heini Zachariassen

CEO & Founder

Heini is Vivino’s Founder and currently serves as board member and chief evangelist. Largely credited with bringing a technology revolution to the wine industry, Heini founded Vivino because he was frustrated by not knowing which wine to buy. It’s been his passion project ever since. During his tenure, Vivino grew into a community of 30 million users, raised $57 million in funding, and rolled out a worldwide wine marketplace.

In his free time Heini hosts Raw Startup on YouTube which helps founders and startups build their business. Prior to starting Vivino, Heini co-founded several startups including global internet and mobile security company BullGuard. Heini resides in San Francisco with his wife and three children.

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