Martha Cotton

Martha is a Managing Director with Accenture and leads Design Research for Fjord. She has over twenty years consulting experience, working as an applied ethnographer across multiple industries and collaborating with a range of practitioners including designers, engineers, business analysts, marcomms, and brand strategists. Prior to joining Fjord, she was a partner at gravitytank and led the Design Research practice. Martha is on the faculty of Northwestern University's MMM program--the Kellogg School of Management's marquee Design Thinking degree--where she developed and now teaches the Design Research curriculum. A frequent writer and speaker on the intersection of anthropology and business, Martha's article "The Shelf Life of Data" appears in "The Handbook of Anthropology in Business" (LeftCoast Press, 2014. Denny, Sunderland editors). She holds a BA in English from Indiana University, and an MA in Performance Studies from Northwestern University.