Martha Cotton

Group Design Dir

Martha leads Design Research for Fjord North America, and has over twenty years consulting experience, working as an applied ethnographer across multiple industries and collaborating with a range of practitioners. Prior to joining Fjord, she was a partner at gravitytank and led the Design Research practice. Past experience also includes leadership roles at HLB, Hall & Partners and Sapient. Martha is on the faculty of Northwestern University's MMM program where she developed and now teaches the Design Research curriculum. A frequent writer and speaker on the intersection of anthropology and business, Martha's article "The Shelf Life of Data" appears in "The Handbook of Anthropology in Business" (LeftCoast Press, 2014. Denny, Sunderland editors). She holds a BA in English from Indiana University, and an MA in Performance Studies from Northwestern University. She is also the author of “Dinner Dates: A Cookbook for Couples Cooking Together” (Avon Books 1999).

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.