Ryan Berger
Ryan’s career began at Havas in the early 2000’s, where Ryan first became fascinated with the intersection of culture and influencers. Ryan was able to tap into his network of tastemakers and creators, and connect the music group Outkast to the brand, developing and executing a campaign that included the #1 hit, “Hey Ya” Polaroid was included in everything from the song and video to brand integrations across every event, music performance, and the 2004 Grammy’s, where Outkast closed the show-winning Song and Album of the Year. Immediately after the campaign, Ryan started his own agency, Berger Shop, and has now worked with over 100 global brands. Ryan is now Chief of Creator Marketing at Havas Voice, a creator marketing agency helping healthcare brands connect directly with creators.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.