Ryan's background of running his own agency, Berger Shop, has helped take HYPR, the world's largest search engine and database for influencers, to new levels. As HYPR's Senior Partner, Ryan is credited for delivering global clients such as Pepsi, H+M, 72andSunny, Calvin Klein, Thrillist, and more. Since teaching new media at NYU for 15 years, Ryan understands how brands need to navigate in the influencer space, and has been a crucial part of continuing to move the influencer industry forward, with HYPR leading the charge.
Ryan's background in advertising are deep, where his father founded the ad agency, MVBMS, and Ryan ran through those hallways. It was a few years after that where his dad created Advertising Week, a celebration of advertising. As he began his career at MVBMS, he immediately became interested in word of mouth marketing, and identified a new growing segment of men which he deemed "metrosexuals," and hence, the word of mouth on the word was born.
A few years later, Ryan launched his own agency, Berger Shop, specializing in connecting brands into culture. Whether it was running event strategy for Jaguar, or developing campaigns for the NY Knicks, it was when Ryan connected his client, Polaroid, to the music group Outkast, and together, they developed the campaign around the song, "Hey Ya," which became the #1 song in the world for 2 years in a row, and Polaroid's business exploded after being on the verge of going out of business. The campaign, which was valued at over $750 million, cost the Polaroid brand only $250,000, and Ryan was at the reason why this popular marketing case study has been told over and over again.
As Ryan continued to build a reputation in understanding culture and influencers, he was connected to Gil Eyal, who was the founder of the World's Largest Search Engine for influencers, called HYPR. Together, they agreed to partner up and build the company, with Gil becoming CEO, and Ryan helping lead the business development. In jus
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]