Lars Murray is a strategist, marketer, creator, and connector with a track record of opening new revenue streams and opportunities for leading content and streaming companies and for partners and clients in the music, media, technology and entertainment fields. He is currently occupied with startups and consulting in the entertainment technology field, with a focus on voice and audio.
At Pandora from 2014-2018, Murray led the effort to unlock the value of its scale and unique technology and create new opportunity for artists, labels and the entire music ecosystem. Since then, Pandora has become a vital partner to artists, labels, publishers, and the live music sector. The result has been rapid growth in revenue driven by industry programs and a constant stream of new opportunity.
Murray has deep experience in the major label, independent label, and digital development sectors attacking new projects and initiatives, and opening new revenue streams and venues for exp
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