Simon Erich

Simon is a serial entrepreneur, a seasoned veteran of the creative agency world, an illustrator, and user experience and visual design expert. An Austin native, he spent the first eight years of his career as a design and creative consultant in New York City for some of the largest companies in the world. It was there that Simon co-founded Ember Media which introduced the original CD-ROM business card, the "DigiCard,” to America and ran a high-profile interactive agency producing multimedia content.

He returned home and over the course of twenty years launched several companies focused around the digital and creative agency industries. Simon built and oversaw SiteGoals (an interactive agency acquired by Workhorse Marketing in 2018), Quotingly (quote and proposal software for complex services), and his current startup, Trooper (trooper.dev) focused on revolutionizing the WordPress maintenance industry for the 850 million websites on the market leading platform.

Simon launched and leads Agent-C, the agency owners collective and also hosts The Agency Owner’s Meet Up for SXSW, which returns to SXSW 2024 for its 3rd year in a row.