Michael Zimmerlich

80/20 Records

I've been an entrepreneur since senior year of high school when I sold ‘video yearbooks’ to my fellow classmates. In 2004 during college I decided to take my passion for music and business to create an internet radio music website where artists can stream their tracks as well as connect to each other for feedback.

After discovering the need from many artists on providing representation for their music and direction for their careers I decided to create 80/20 Records, an independent record label that offers 80% royalties to artists.

With over 8 years of experience in the music industry I've been involved with 14 album releases as well as several music videos. The artists I've personally represented have opened for acts such as George Clinton and the Parliament Funkadelic, The Mighty Mighty Bosstones, Calexico, Karmin, Maroon 5, Mother Mother, Alien Ant Farm, MR MS, Animal Collective and Beck.

To help raise funds to record albums for my artists led me into crowdfunding. Using the research that I've done over the years in this topic plus my business knowledge we were able to formulate a plan and successfully raised over $10,000 for my first campaign. After a successful attempt with another one of my artists I've started receiving requests and referrals from colleagues in the music industry as well as fellow entrepreneurs also looking to do crowdfunding campaigns.

Since then I've helped several campaigns successfully reach their goal amounts and now advise others to achieve the same. To date the campaigns I've assisted with raised over $130,000.

My goal is to set myself as a positive role model in the dramatically changing business world and connect with fellow industry affiliates and entrepreneurs who aspire for the same.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.