Christine Berglund

Director, Experience Design
Capital One

Descended from pirates. Grew up in an appliance store. Has a degree in metalsmithing and literature. What does this make me? An upstart with a penchant for upselling. My life changed when I opted onto my first innovation project. I realized that breaking perceived walls and conventional understanding were key to pushing technology and design forward. It is for designers to find another angle to look at things. It is for designers to remember when to loop in the formalism and poetry of the past. I delight in discovering the unexpected connections and beautiful loopholes of our relentless tech track, for it is in these places that we can make something new, unique, and game-changing happen.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]