Track: Brands & Marketing

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Aesthetics Revolution: The Democratization of Beauty

Mar 10, 2019

3:30pm – 4:30pm CT

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AI and Social Media: How to Take Control

Mar 9, 2019

3:30pm – 4:30pm CT

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Ana Nicolau (Vocabulary): Mentor

Mar 11, 2019

11:00am – 12:15pm CT

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Anne Cushing (ACMC): Mentor

Mar 9, 2019

3:30pm – 4:45pm CT

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An Anthropological Approach to Reaching Customers

Mar 11, 2019

2:00pm – 3:00pm CT

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The Authenticity Algorithm

Mar 9, 2019

11:00am – 12:00pm CT

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B

Bart Cleveland (Job Propulsion Lab): Mentor

Mar 12, 2019

12:30pm – 1:45pm CT

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Becky Chambers (Outdoor Voices): Mentor

Mar 11, 2019

11:00am – 12:15pm CT

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Ben Shaw (BBH): Mentor

Mar 9, 2019

11:00am – 12:15pm CT

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Black Twitter in Hollywood, Politics and Brands

Mar 11, 2019

12:30pm – 1:30pm CT

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Austin Convention Center, Trade Show - The Hub - Exhibit Hall 2

Branding is Sex, Get Your Customer Laid and Sell Anything

Mar 10, 2019

11:00am – 12:00pm CT

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Fleming's, Fleming's Room

Brand Masters on Building the Brand
Presented by:
Texas A&M University

Mar 12, 2019

11:00am – 12:00pm CT

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Brands and the Longing for Community
Presented by:
G'Day USA

Mar 12, 2019

12:30pm – 1:30pm CT

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Brands in the Era of Political Tribalism

Mar 12, 2019

12:30pm – 1:30pm CT

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Brand: The New Political Reality

Mar 9, 2019

11:00am – 12:00pm CT

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Westin Austin Downtown, Continental 1

Brand Transformation Manifested

Mar 12, 2019

9:30am – 12:30pm CT

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Brittany Kelly (Ampersand Agency): Mentor

Mar 11, 2019

3:30pm – 4:45pm CT

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Broadcast for Podcasts: Transitioning Audio to Visual Storytelling

Mar 13, 2019

11:00am – 12:00pm CT

JW Marriott, Brazos Room

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Podcast

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Westin Austin Downtown, Paramount 3

Building Better Businesses: Altruism by Design- Group 1

Mar 8, 2019

11:00am – 2:00pm CT

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Westin Austin Downtown, Paramount 2

Building Better Businesses: Altruism by Design - Group 2

Mar 8, 2019

3:00pm – 6:00pm CT

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Building Trust, Transparency, and Standards
Presented by:
Advertising Research Foundation

Mar 13, 2019

3:30pm – 4:30pm CT

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Austin Convention Center, Trade Show - The Hub - Exhibit Hall 2

Built to Suck: The Demise of the Corporation

Mar 12, 2019

11:00am – 12:00pm CT

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Byron Kerr (Tuft & Needle): Mentor

Mar 11, 2019

12:30pm – 1:45pm CT

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Can Brand Advertising Survive In the Era of 1:1
Presented by:
Advertising Research Foundation

Mar 13, 2019

11:00am – 12:00pm CT

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CANCELED: Girl Gaze: Why Representation Matters

Mar 12, 2019

4:15pm – 4:30pm CT

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CANCELED If Content is King, We Need a Revolution

Mar 11, 2019

3:30pm – 4:30pm CT

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Can Content Media Catch-Up with Digital?
Presented by:
Advertising Research Foundation

Mar 13, 2019

2:00pm – 3:00pm CT

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Cara Gresser (Four Seasons): Mentor

Mar 9, 2019

11:00am – 12:15pm CT

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Chatbots and AI: Business, Legal, and Ethical Concerns

Mar 13, 2019

12:30pm – 1:30pm CT

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Claire Winslow (Best Practice Media): Mentor

Mar 12, 2019

9:30am – 10:45am CT

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Content is a Dirty Word: Rebranding Creatives

Mar 10, 2019

5:15pm – 5:30pm CT

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Courtney Byrd (Best Practice Media): Mentor

Mar 13, 2019

11:00am – 12:15pm CT

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Creating "Sound-On" Content in a Sound-Off World

Mar 9, 2019

12:30pm – 1:30pm CT

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Cultural Appropriation vs. Cultural Appreciation

Mar 9, 2019

3:30pm – 4:30pm CT

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D

Danielle Finck (Elle Communications)

Mar 9, 2019

11:00am – 12:15pm CT

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Dear Spanish: You’re Sexist, Let’s Fix That

Mar 11, 2019

5:15pm – 5:30pm CT

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The Death of the Clickable Ad

Mar 14, 2019

12:30pm – 1:30pm CT

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Disinformation 2019: Brands In The Crosshairs

Mar 14, 2019

2:00pm – 3:00pm CT

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Disrupting Gender Norms: Authenticity in Advertising

Mar 12, 2019

4:00pm – 4:15pm CT

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The Double Standard In Sex Tech: It’s Time For Change

Mar 14, 2019

2:00pm – 3:00pm CT

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Drowning in Data, Starving for Insights

Mar 11, 2019

9:30am – 10:30am CT

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E

ENCORE: Advertising Detox: How to Reduce Cognitive Load

Mar 9, 2019

5:00pm – 6:00pm CT

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ENCORE: AI and Social Media: How to Take Control

Mar 10, 2019

11:00am – 12:00pm CT

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ENCORE: An Anthropological Approach to Reaching Customers

Mar 11, 2019

3:30pm – 4:30pm CT

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ENCORE: A Psychologist and an Ad Guy Walk into a Campaign

Mar 9, 2019

2:00pm – 3:00pm CT

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ENCORE: Creating "Sound-On" Content in a Sound-Off World

Mar 9, 2019

2:00pm – 3:00pm CT

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ENCORE: Cultural Appropriation vs. Cultural Appreciation

Mar 9, 2019

5:00pm – 6:00pm CT

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ENCORE: How AI is Changing Advertising in China

Mar 9, 2019

2:00pm – 3:00pm CT

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Westin Austin Downtown, The Gallery Room

ENCORE: Popup Branding: Zero to Launch in 5 Days

Mar 12, 2019

12:30pm – 2:30pm CT

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EQ in the ER: Building Empathy Through XR
Presented by:
W2O

Mar 12, 2019

12:30pm – 1:30pm CT

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Equal Opportunity Behind the Lens: Media Diversity

Mar 9, 2019

5:00pm – 6:00pm CT

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Ethical Shopping: Why Good Intentions Go Bad

Mar 13, 2019

3:30pm – 4:30pm CT

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Experiential is the New Viral: Find Yours

Mar 14, 2019

12:30pm – 1:30pm CT

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F

Featured Session: Brian Solis

Mar 12, 2019

11:00am – 12:00pm CT

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Featured Session: Creativity in the Age of Invention

Mar 11, 2019

9:30am – 10:30am CT

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Featured Session: Experimenting with Experiential: How Giant Spoon Stays One Step Ahead

Mar 8, 2019

5:00pm – 6:00pm CT

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Featured Session: Gwyneth Paltrow with Poppy Harlow

Mar 11, 2019

11:00am – 12:00pm CT

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Featured Session: The State of the Story: How Carbon Won "The Big Game"

Mar 9, 2019

5:00pm – 6:00pm CT

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Austin Convention Center, Room 10AB

Finding Empowerment in Advertising

Mar 12, 2019

11:00am – 12:00pm CT

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Book Reading

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Follow the Feeling: Creating Brand Value

Mar 10, 2019

11:00am – 12:00pm CT

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For Women, by Women: Knowing Your Audience

Mar 12, 2019

3:30pm – 3:45pm CT

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The Future of Cultural Experience

Mar 11, 2019

11:00am – 12:00pm CT

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Girl Culture

Mar 11, 2019

5:00pm – 6:00pm CT

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Haley Paas (Carat): Mentor

Mar 12, 2019

11:00am – 12:15pm CT

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How AI is Changing Advertising in China

Mar 9, 2019

11:00am – 12:00pm CT

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How Big Brands are Improving America’s Health
Presented by:
W2O

Mar 12, 2019

9:30am – 10:30am CT

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How Brands Can Engage the Social Impact Generation

Mar 9, 2019

9:30am – 10:30am CT

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How Diversity Became Our Implicit Bias

Mar 11, 2019

3:30pm – 4:30pm CT

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How Retailers can Recapture Lost Audiences

Mar 12, 2019

9:30am – 10:30am CT

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How Standup Comedy Can Make You a Better Marketer

Mar 12, 2019

3:30pm – 4:30pm CT

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Austin Convention Center, Room 9ABC

How to Build a Standout Brand in a Crowded World

Mar 8, 2019

5:00pm – 6:00pm CT

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Book Reading

Type:

Westin Austin Downtown, Paramount 3

How to Start a Trend Forecasting Practice - Group 1

Mar 9, 2019

9:30am – 11:00am CT

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Westin Austin Downtown, The Gallery Room

How to Start a Trend Forecasting Practice - Group 2

Mar 11, 2019

9:30am – 11:00am CT

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Humanizing Your Brand in the Robot-Era
Presented by:
SAP

Mar 9, 2019

3:30pm – 4:30pm CT

Venue TBA

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I

Influencer Marketing in 2025: The Future of Human Media

Mar 12, 2019

9:30am – 10:30am CT

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Innovation and Connection at the Speed of Sound

Mar 14, 2019

11:00am – 12:00pm CT

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Insights to Actions: Analytics-Powered Marketing
Presented by:
W2O

Mar 12, 2019

3:30pm – 4:30pm CT

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In the Weeds of Cannabis Advertising

Mar 14, 2019

2:00pm – 3:00pm CT

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The Invisible Brand in an Audio-First World

Mar 9, 2019

3:30pm – 4:30pm CT

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Austin Convention Center, Room 9ABC

Irrational Loyalty. Branding to Win in a “Brand” New World

Mar 12, 2019

3:30pm – 4:30pm CT

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Book Reading

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Is Social Media the New Fast Food?

Mar 10, 2019

12:30pm – 1:30pm CT

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Is Your Brand Adequately Protected?

Mar 10, 2019

5:45pm – 6:00pm CT

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Jim Rudden (WerkCRAFT): Mentor

Mar 12, 2019

2:00pm – 3:15pm CT

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Kamila Ziober (CPC Brand Consultants): Mentor

Mar 11, 2019

9:30am – 10:45am CT

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Kieley Taylor Filepp (GroupM): Mentor

Mar 9, 2019

2:00pm – 3:15pm CT

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A Latino Panel for Non-Latinos

Mar 10, 2019

3:30pm – 4:30pm CT

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Latinx Digital Lives: Culture, Content, and Community

Mar 11, 2019

11:00am – 12:00pm CT

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Lauren Teague (Teague FC LLC): Mentor

Mar 10, 2019

9:30am – 10:45am CT

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Linguistic Kung Fu: How to Disarm Weaponized Words

Mar 11, 2019

5:00pm – 5:15pm CT

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Lisa Nirell (EnergizeGrowth LLC): Mentor

Mar 10, 2019

11:00am – 12:15pm CT

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Lisette Paras (Gravitate PR): Mentor

Mar 10, 2019

12:30pm – 1:45pm CT

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Losing our Empathy and How to Get it Back

Mar 11, 2019

5:45pm – 6:00pm CT

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M

Making Consumers Care by Doing it the Hard Way

Mar 13, 2019

3:30pm – 4:30pm CT

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“Making Great Work” is Never Enough

Mar 10, 2019

5:00pm – 5:15pm CT

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Austin Convention Center, Room 16AB

Making the Most of Your First SXSW

Mar 8, 2019

5:00pm – 6:00pm CT

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Format:

Meet Up

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Marketing in an Industry Where Change is the Norm
Presented by:
W2O

Mar 12, 2019

11:00am – 12:00pm CT

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Marketing's Role in the Rise of Health Activism
Presented by:
W2O

Mar 12, 2019

5:00pm – 6:00pm CT

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Media’s Role in Addressing the Opioid Epidemic

Mar 13, 2019

11:00am – 12:00pm CT

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Westin Austin Downtown, The Gallery Room

Modern Marketing: Authenticity in the Age of GDPR

Mar 9, 2019

3:30pm – 5:30pm CT

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N

Nadia Masri (Perksy): Mentor

Mar 12, 2019

12:30pm – 1:45pm CT

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The New Consumer-Centric Approach to Insights
Presented by:
Zappi

Mar 9, 2019

9:30am – 10:30am CT

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The New Science of Content: A Data Story

Mar 14, 2019

11:00am – 12:00pm CT

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Nuance is the New Audience

Mar 14, 2019

11:00am – 12:00pm CT

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O

Optimizing Marketing Workflow with AI and Automation

Mar 11, 2019

12:30pm – 1:30pm CT

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Westin Austin Downtown, Paramount 1

P

Popup Branding: Zero to Launch in 5 Days

Mar 10, 2019

3:30pm – 5:30pm CT

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The Power of Being Small: Business Messaging Success

Mar 9, 2019

12:30pm – 1:30pm CT

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Courtyard Marriott, Rio Grande Ballroom

The Power of Friction in Human Experience
Presented by:
Accenture Interactive

Mar 10, 2019

5:00pm – 6:00pm CT

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Austin Convention Center, Creative Industries Expo - Next Stage - Exhibit Hall 4

Predictions for the Budding Cannabis Industry

Mar 13, 2019

11:00am – 12:00pm CT

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Privacy and Humanity: Terms and Conditions May Apply

Mar 13, 2019

11:00am – 12:00pm CT

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Privacy: Has Targeted Marketing Gone Too Far?
Presented by:
Advertising Research Foundation

Mar 13, 2019

5:00pm – 6:00pm CT

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A Psychologist and an Ad Guy Walk into a Campaign

Mar 9, 2019

9:30am – 10:30am CT

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The Public Pubic: Conversations Beyond the Bush

Mar 12, 2019

3:45pm – 4:00pm CT

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Quality Questions: The Opportunity of “Why?”

Mar 13, 2019

12:30pm – 1:30pm CT

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R

Realigning ROI and Community

Mar 10, 2019

5:30pm – 5:45pm CT

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Reimagine Storytelling Through Tech and Experiences

Mar 10, 2019

3:30pm – 4:30pm CT

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Restoring Transparency in Advertising with Blockchain

Mar 13, 2019

2:00pm – 3:00pm CT

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Rise of Augmented Intelligence and Query-Able Brand

Mar 12, 2019

11:00am – 12:00pm CT

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Westin Austin Downtown, Paramount 2

S

The Science Of Brand-Building Stories

Mar 12, 2019

9:30am – 11:30am CT

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Science, Spice, and Everything Nice: Girls in STEM

Mar 10, 2019

11:00am – 12:00pm CT

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Antone’s, Capital One House

Shelley Gretlein (National Instruments): Mentor

Mar 9, 2019

12:30pm – 1:45pm CT

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Shifting Narratives: When Broadway Meets Marketing
Presented by:
Capital One

Mar 9, 2019

12:30pm – 1:30pm CT

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South American Storytelling Beyond Stereotypes

Mar 11, 2019

5:30pm – 5:45pm CT

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Speaking “Your Truth” vs. “The Truth”

Mar 10, 2019

11:00am – 12:00pm CT

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Storytelling and Empathy in a Purpose-Driven Economy

Mar 12, 2019

12:30pm – 1:30pm CT

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Westin Austin Downtown, Paramount 2

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Taking the High Road with Brands + Twitter

Mar 11, 2019

12:30pm – 2:00pm CT

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Taming the Flood of Data for Accurate Measurement
Presented by:
Advertising Research Foundation

Mar 13, 2019

12:30pm – 1:30pm CT

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Taxonomy: Hero of AI, Bots, Voice Search, and Retail

Mar 12, 2019

11:00am – 12:00pm CT

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Team of One Marketing Professionals Meet Up

Mar 9, 2019

12:30pm – 1:30pm CT

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Think Twice Before You Type

Mar 11, 2019

12:30pm – 1:30pm CT

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User Privacy in a Post Cambridge Analytica World

Mar 11, 2019

9:30am – 10:30am CT

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V

The Visual-First Method: Boost Conversions Now

Mar 9, 2019

12:30pm – 1:30pm CT

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W

Wacko World and the Rise of Memelord Brands

Mar 10, 2019

5:00pm – 6:00pm CT

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What Now? Brand Success in a New Privacy Landscape

Mar 11, 2019

9:30am – 10:30am CT

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Whose Story Is It To Tell?

Mar 13, 2019

2:00pm – 3:00pm CT

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Women are Building the Brands We’ve Always Wanted

Mar 10, 2019

12:30pm – 1:30pm CT

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Women in Digital Marketing Meet Up

Mar 10, 2019

11:00am – 12:00pm CT

Fairmont, Wisteria Room

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Meet Up

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Women’s Health: How Do You Market Taboo Topics?

Mar 12, 2019

12:30pm – 1:30pm CT

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Women Who Create Meet Up

Mar 11, 2019

11:00am – 12:00pm CT

Fairmont, Wisteria Room

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Meet Up

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Y

Yes, Lack of Experience Can Benefit Your Business

Mar 14, 2019

12:30pm – 1:30pm CT

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