2023 Sponsors
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A
Adam McNichol (Bannerboy): Mentor
Advertising Detox: How to Reduce Cognitive Load
AI and Social Media: How to Take Control
Ana Nicolau (Vocabulary): Mentor
Anne Cushing (ACMC): Mentor
An Anthropological Approach to Reaching Customers
The Authenticity Algorithm
Mar 9, 2019
11:00am – 12:00pm CT
B
Bart Cleveland (Job Propulsion Lab): Mentor
Becky Chambers (Outdoor Voices): Mentor
Ben Shaw (BBH): Mentor
Mar 9, 2019
11:00am – 12:15pm CT
Black Twitter in Hollywood, Politics and Brands
Brand Masters on Building the Brand
Mar 12, 2019
11:00am – 12:00pm CT
Presented by:
Texas A&M University
Format:
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Brands and the Longing for Community
Mar 12, 2019
12:30pm – 1:30pm CT
Presented by:
G'Day USA
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Brands in the Era of Political Tribalism
Brand: The New Political Reality
Brand Transformation Manifested
Brittany Kelly (Ampersand Agency): Mentor
Building Trust, Transparency, and Standards
Mar 13, 2019
3:30pm – 4:30pm CT
Presented by:
Advertising Research Foundation
Format:
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Byron Kerr (Tuft & Needle): Mentor
C
Can Brand Advertising Survive In the Era of 1:1
Mar 13, 2019
11:00am – 12:00pm CT
Presented by:
Advertising Research Foundation
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CANCELED: Girl Gaze: Why Representation Matters
CANCELED If Content is King, We Need a Revolution
Can Content Media Catch-Up with Digital?
Mar 13, 2019
2:00pm – 3:00pm CT
Presented by:
Advertising Research Foundation
Format:
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Cara Gresser (Four Seasons): Mentor
Claire Winslow (Best Practice Media): Mentor
Content is a Dirty Word: Rebranding Creatives
Courtney Byrd (Best Practice Media): Mentor
Creating "Sound-On" Content in a Sound-Off World
D
Danielle Finck (Elle Communications)
Dear Spanish: You’re Sexist, Let’s Fix That
The Death of the Clickable Ad
Disinformation 2019: Brands In The Crosshairs
Drowning in Data, Starving for Insights
E
ENCORE: AI and Social Media: How to Take Control
ENCORE: How AI is Changing Advertising in China
EQ in the ER: Building Empathy Through XR
Mar 12, 2019
12:30pm – 1:30pm CT
Presented by:
W2O
Format:
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Ethical Shopping: Why Good Intentions Go Bad
Experiential is the New Viral: Find Yours
F
Featured Session: Brian Solis
Finding Empowerment in Advertising
Follow the Feeling: Creating Brand Value
For Women, by Women: Knowing Your Audience
The Future of Cultural Experience
G
Girl Culture
Mar 11, 2019
5:00pm – 6:00pm CT
H
Haley Paas (Carat): Mentor
How AI is Changing Advertising in China
How Big Brands are Improving America’s Health
Mar 12, 2019
9:30am – 10:30am CT
Presented by:
W2O
Format:
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How Brands Can Engage the Social Impact Generation
How Diversity Became Our Implicit Bias
How Retailers can Recapture Lost Audiences
How Standup Comedy Can Make You a Better Marketer
Humanizing Your Brand in the Robot-Era
Mar 9, 2019
3:30pm – 4:30pm CT
Venue TBA
Presented by:
SAP
Format:
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I
Innovation and Connection at the Speed of Sound
Insights to Actions: Analytics-Powered Marketing
Mar 12, 2019
3:30pm – 4:30pm CT
Presented by:
W2O
Format:
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In the Weeds of Cannabis Advertising
The Invisible Brand in an Audio-First World
Is Social Media the New Fast Food?
Is Your Brand Adequately Protected?
J
Jim Rudden (WerkCRAFT): Mentor
K
Kamila Ziober (CPC Brand Consultants): Mentor
Kieley Taylor Filepp (GroupM): Mentor
L
A Latino Panel for Non-Latinos
Latinx Digital Lives: Culture, Content, and Community
Lauren Teague (Teague FC LLC): Mentor
Lisa Nirell (EnergizeGrowth LLC): Mentor
Lisette Paras (Gravitate PR): Mentor
Losing our Empathy and How to Get it Back
M
Making Consumers Care by Doing it the Hard Way
“Making Great Work” is Never Enough
Making the Most of Your First SXSW
Marketing in an Industry Where Change is the Norm
Mar 12, 2019
11:00am – 12:00pm CT
Presented by:
W2O
Format:
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Marketing's Role in the Rise of Health Activism
Mar 12, 2019
5:00pm – 6:00pm CT
Presented by:
W2O
Format:
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Media’s Role in Addressing the Opioid Epidemic
N
Nadia Masri (Perksy): Mentor
The New Consumer-Centric Approach to Insights
Mar 9, 2019
9:30am – 10:30am CT
Presented by:
Zappi
Format:
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The New Science of Content: A Data Story
Nuance is the New Audience
Mar 14, 2019
11:00am – 12:00pm CT
O
P
The Power of Friction in Human Experience
Mar 10, 2019
5:00pm – 6:00pm CT
Presented by:
Accenture Interactive
Format:
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Privacy and Humanity: Terms and Conditions May Apply
Privacy: Has Targeted Marketing Gone Too Far?
Mar 13, 2019
5:00pm – 6:00pm CT
Presented by:
Advertising Research Foundation
Format:
Type:
A Psychologist and an Ad Guy Walk into a Campaign
The Public Pubic: Conversations Beyond the Bush
Q
Quality Questions: The Opportunity of “Why?”
R
Realigning ROI and Community
Rise of Augmented Intelligence and Query-Able Brand
S
The Science Of Brand-Building Stories
Science, Spice, and Everything Nice: Girls in STEM
Shifting Narratives: When Broadway Meets Marketing
Mar 9, 2019
12:30pm – 1:30pm CT
Presented by:
Capital One
Format:
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South American Storytelling Beyond Stereotypes
Speaking “Your Truth” vs. “The Truth”
Storytelling and Empathy in a Purpose-Driven Economy
T
Taming the Flood of Data for Accurate Measurement
Mar 13, 2019
12:30pm – 1:30pm CT
Presented by:
Advertising Research Foundation
Format:
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Taxonomy: Hero of AI, Bots, Voice Search, and Retail
Team of One Marketing Professionals Meet Up
Think Twice Before You Type
Mar 11, 2019
12:30pm – 1:30pm CT
U
User Privacy in a Post Cambridge Analytica World
V
The Visual-First Method: Boost Conversions Now
W
Wacko World and the Rise of Memelord Brands
What Now? Brand Success in a New Privacy Landscape
Whose Story Is It To Tell?
Women in Digital Marketing Meet Up
Women’s Health: How Do You Market Taboo Topics?
Women Who Create Meet Up
Mar 11, 2019
11:00am – 12:00pm CT
Y
Yes, Lack of Experience Can Benefit Your Business