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Track: Brands & Marketing
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All Days
Monday, March 4th, 2019
Thursday, March 7th, 2019
Friday, March 8th, 2019
Saturday, March 9th, 2019
Sunday, March 10th, 2019
Monday, March 11th, 2019
Tuesday, March 12th, 2019
Wednesday, March 13th, 2019
Thursday, March 14th, 2019
Friday, March 15th, 2019
Saturday, March 16th, 2019
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Adam McNichol (Bannerboy): Mentor
Mar 11, 2019
2:00pm – 3:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Advertising Detox: How to Reduce Cognitive Load
Mar 9, 2019
9:30am – 10:30am CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Aesthetics Revolution: The Democratization of Beauty
Mar 10, 2019
3:30pm – 4:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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AI and Social Media: How to Take Control
Mar 9, 2019
3:30pm – 4:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Ana Nicolau (Vocabulary): Mentor
Mar 11, 2019
11:00am – 12:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Anne Cushing (ACMC): Mentor
Mar 9, 2019
3:30pm – 4:45pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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An Anthropological Approach to Reaching Customers
Mar 11, 2019
2:00pm – 3:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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The Authenticity Algorithm
Mar 9, 2019
11:00am – 12:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
B
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Bart Cleveland (Job Propulsion Lab): Mentor
Mar 12, 2019
12:30pm – 1:45pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Becky Chambers (Outdoor Voices): Mentor
Mar 11, 2019
11:00am – 12:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Ben Shaw (BBH): Mentor
Mar 9, 2019
11:00am – 12:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Black Twitter in Hollywood, Politics and Brands
Mar 11, 2019
12:30pm – 1:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Branding is Sex, Get Your Customer Laid and Sell Anything
Mar 10, 2019
11:00am – 12:00pm CT
Austin Convention Center
,
Trade Show - The Hub - Exhibit Hall 2
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Brand Masters on Building the Brand
Presented by:
Texas A&M University
Mar 12, 2019
11:00am – 12:00pm CT
Fleming's
,
Fleming's Room
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Brands and the Longing for Community
Presented by:
G'Day USA
Mar 12, 2019
12:30pm – 1:30pm CT
Lucille
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Brands in the Era of Political Tribalism
Mar 12, 2019
12:30pm – 1:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Brand: The New Political Reality
Mar 9, 2019
11:00am – 12:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Brand Transformation Manifested
Mar 12, 2019
9:30am – 12:30pm CT
Westin Austin Downtown
,
Continental 1
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
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Brittany Kelly (Ampersand Agency): Mentor
Mar 11, 2019
3:30pm – 4:45pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Broadcast for Podcasts: Transitioning Audio to Visual Storytelling
Mar 13, 2019
11:00am – 12:00pm CT
JW Marriott
,
Brazos Room
Track:
Brands & Marketing
Format:
Podcast
Type:
Session
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Building Better Businesses: Altruism by Design- Group 1
Mar 8, 2019
11:00am – 2:00pm CT
Westin Austin Downtown
,
Paramount 3
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
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Building Better Businesses: Altruism by Design - Group 2
Mar 8, 2019
3:00pm – 6:00pm CT
Westin Austin Downtown
,
Paramount 2
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
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Building Trust, Transparency, and Standards
Presented by:
Advertising Research Foundation
Mar 13, 2019
3:30pm – 4:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Built to Suck: The Demise of the Corporation
Mar 12, 2019
11:00am – 12:00pm CT
Austin Convention Center
,
Trade Show - The Hub - Exhibit Hall 2
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Byron Kerr (Tuft & Needle): Mentor
Mar 11, 2019
12:30pm – 1:45pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
C
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Can Brand Advertising Survive In the Era of 1:1
Presented by:
Advertising Research Foundation
Mar 13, 2019
11:00am – 12:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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CANCELED: Girl Gaze: Why Representation Matters
Mar 12, 2019
4:15pm – 4:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Focus15
Type:
Session
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CANCELED If Content is King, We Need a Revolution
Mar 11, 2019
3:30pm – 4:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Can Content Media Catch-Up with Digital?
Presented by:
Advertising Research Foundation
Mar 13, 2019
2:00pm – 3:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Cara Gresser (Four Seasons): Mentor
Mar 9, 2019
11:00am – 12:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Chatbots and AI: Business, Legal, and Ethical Concerns
Mar 13, 2019
12:30pm – 1:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Claire Winslow (Best Practice Media): Mentor
Mar 12, 2019
9:30am – 10:45am CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Content is a Dirty Word: Rebranding Creatives
Mar 10, 2019
5:15pm – 5:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Focus15
Type:
Session
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Courtney Byrd (Best Practice Media): Mentor
Mar 13, 2019
11:00am – 12:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Creating "Sound-On" Content in a Sound-Off World
Mar 9, 2019
12:30pm – 1:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Cultural Appropriation vs. Cultural Appreciation
Mar 9, 2019
3:30pm – 4:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
D
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Danielle Finck (Elle Communications)
Mar 9, 2019
11:00am – 12:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Dear Spanish: You’re Sexist, Let’s Fix That
Mar 11, 2019
5:15pm – 5:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Focus15
Type:
Session
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The Death of the Clickable Ad
Mar 14, 2019
12:30pm – 1:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Disinformation 2019: Brands In The Crosshairs
Mar 14, 2019
2:00pm – 3:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Disrupting Gender Norms: Authenticity in Advertising
Mar 12, 2019
4:00pm – 4:15pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Focus15
Type:
Session
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The Double Standard In Sex Tech: It’s Time For Change
Mar 14, 2019
2:00pm – 3:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Drowning in Data, Starving for Insights
Mar 11, 2019
9:30am – 10:30am CT
Fairmont
,
Manchester CD
Track:
Brands & Marketing
Format:
Panel
Type:
Session
E
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ENCORE: Advertising Detox: How to Reduce Cognitive Load
Mar 9, 2019
5:00pm – 6:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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ENCORE: AI and Social Media: How to Take Control
Mar 10, 2019
11:00am – 12:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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ENCORE: An Anthropological Approach to Reaching Customers
Mar 11, 2019
3:30pm – 4:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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ENCORE: A Psychologist and an Ad Guy Walk into a Campaign
Mar 9, 2019
2:00pm – 3:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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ENCORE: Creating "Sound-On" Content in a Sound-Off World
Mar 9, 2019
2:00pm – 3:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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ENCORE: Cultural Appropriation vs. Cultural Appreciation
Mar 9, 2019
5:00pm – 6:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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ENCORE: How AI is Changing Advertising in China
Mar 9, 2019
2:00pm – 3:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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ENCORE: Popup Branding: Zero to Launch in 5 Days
Mar 12, 2019
12:30pm – 2:30pm CT
Westin Austin Downtown
,
The Gallery Room
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
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EQ in the ER: Building Empathy Through XR
Presented by:
W2O
Mar 12, 2019
12:30pm – 1:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Equal Opportunity Behind the Lens: Media Diversity
Mar 9, 2019
5:00pm – 6:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Ethical Shopping: Why Good Intentions Go Bad
Mar 13, 2019
3:30pm – 4:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Experiential is the New Viral: Find Yours
Mar 14, 2019
12:30pm – 1:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
F
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Featured Session: Brian Solis
Mar 12, 2019
11:00am – 12:00pm CT
Fairmont
,
Manchester CD
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
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Featured Session: Creativity in the Age of Invention
Mar 11, 2019
9:30am – 10:30am CT
Austin Convention Center
,
Ballroom D
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
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Featured Session: Experimenting with Experiential: How Giant Spoon Stays One Step Ahead
Mar 8, 2019
5:00pm – 6:00pm CT
Austin Convention Center
,
Ballroom D
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
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Featured Session: Gwyneth Paltrow with Poppy Harlow
Mar 11, 2019
11:00am – 12:00pm CT
Austin Convention Center
,
Ballroom D
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
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Featured Session: The State of the Story: How Carbon Won "The Big Game"
Mar 9, 2019
5:00pm – 6:00pm CT
Fairmont
,
Manchester CD
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
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Finding Empowerment in Advertising
Mar 12, 2019
11:00am – 12:00pm CT
Austin Convention Center
,
Room 10AB
Track:
Brands & Marketing
Format:
Book Reading
Type:
Session
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Follow the Feeling: Creating Brand Value
Mar 10, 2019
11:00am – 12:00pm CT
Fairmont
,
Manchester CD
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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For Women, by Women: Knowing Your Audience
Mar 12, 2019
3:30pm – 3:45pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Focus15
Type:
Session
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The Future of Cultural Experience
Mar 11, 2019
11:00am – 12:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
G
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Girl Culture
Mar 11, 2019
5:00pm – 6:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
H
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Haley Paas (Carat): Mentor
Mar 12, 2019
11:00am – 12:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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How AI is Changing Advertising in China
Mar 9, 2019
11:00am – 12:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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How Big Brands are Improving America’s Health
Presented by:
W2O
Mar 12, 2019
9:30am – 10:30am CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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How Brands Can Engage the Social Impact Generation
Mar 9, 2019
9:30am – 10:30am CT
Fairmont
,
Manchester CD
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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How Diversity Became Our Implicit Bias
Mar 11, 2019
3:30pm – 4:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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How Retailers can Recapture Lost Audiences
Mar 12, 2019
9:30am – 10:30am CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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How Standup Comedy Can Make You a Better Marketer
Mar 12, 2019
3:30pm – 4:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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How to Build a Standout Brand in a Crowded World
Mar 8, 2019
5:00pm – 6:00pm CT
Austin Convention Center
,
Room 9ABC
Track:
Brands & Marketing
Format:
Book Reading
Type:
Session
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How to Start a Trend Forecasting Practice - Group 1
Mar 9, 2019
9:30am – 11:00am CT
Westin Austin Downtown
,
Paramount 3
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
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How to Start a Trend Forecasting Practice - Group 2
Mar 11, 2019
9:30am – 11:00am CT
Westin Austin Downtown
,
The Gallery Room
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
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Humanizing Your Brand in the Robot-Era
Presented by:
SAP
Mar 9, 2019
3:30pm – 4:30pm CT
Venue TBA
Track:
Brands & Marketing
Format:
Panel
Type:
Session
I
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Influencer Marketing in 2025: The Future of Human Media
Mar 12, 2019
9:30am – 10:30am CT
Austin Convention Center
,
Ballroom D
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Innovation and Connection at the Speed of Sound
Mar 14, 2019
11:00am – 12:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Insights to Actions: Analytics-Powered Marketing
Presented by:
W2O
Mar 12, 2019
3:30pm – 4:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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In the Weeds of Cannabis Advertising
Mar 14, 2019
2:00pm – 3:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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The Invisible Brand in an Audio-First World
Mar 9, 2019
3:30pm – 4:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Irrational Loyalty. Branding to Win in a “Brand” New World
Mar 12, 2019
3:30pm – 4:30pm CT
Austin Convention Center
,
Room 9ABC
Track:
Brands & Marketing
Format:
Book Reading
Type:
Session
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Is Social Media the New Fast Food?
Mar 10, 2019
12:30pm – 1:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Is Your Brand Adequately Protected?
Mar 10, 2019
5:45pm – 6:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Focus15
Type:
Session
J
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Jim Rudden (WerkCRAFT): Mentor
Mar 12, 2019
2:00pm – 3:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
K
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Kamila Ziober (CPC Brand Consultants): Mentor
Mar 11, 2019
9:30am – 10:45am CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Kieley Taylor Filepp (GroupM): Mentor
Mar 9, 2019
2:00pm – 3:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
L
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A Latino Panel for Non-Latinos
Mar 10, 2019
3:30pm – 4:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Latinx Digital Lives: Culture, Content, and Community
Mar 11, 2019
11:00am – 12:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Lauren Teague (Teague FC LLC): Mentor
Mar 10, 2019
9:30am – 10:45am CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Linguistic Kung Fu: How to Disarm Weaponized Words
Mar 11, 2019
5:00pm – 5:15pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Focus15
Type:
Session
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Lisa Nirell (EnergizeGrowth LLC): Mentor
Mar 10, 2019
11:00am – 12:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Lisette Paras (Gravitate PR): Mentor
Mar 10, 2019
12:30pm – 1:45pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Losing our Empathy and How to Get it Back
Mar 11, 2019
5:45pm – 6:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Focus15
Type:
Session
M
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Making Consumers Care by Doing it the Hard Way
Mar 13, 2019
3:30pm – 4:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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“Making Great Work” is Never Enough
Mar 10, 2019
5:00pm – 5:15pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Focus15
Type:
Session
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Making the Most of Your First SXSW
Mar 8, 2019
5:00pm – 6:00pm CT
Austin Convention Center
,
Room 16AB
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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Marketing in an Industry Where Change is the Norm
Presented by:
W2O
Mar 12, 2019
11:00am – 12:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Marketing's Role in the Rise of Health Activism
Presented by:
W2O
Mar 12, 2019
5:00pm – 6:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Media’s Role in Addressing the Opioid Epidemic
Mar 13, 2019
11:00am – 12:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Modern Marketing: Authenticity in the Age of GDPR
Mar 9, 2019
3:30pm – 5:30pm CT
Westin Austin Downtown
,
The Gallery Room
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
N
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Nadia Masri (Perksy): Mentor
Mar 12, 2019
12:30pm – 1:45pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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The New Consumer-Centric Approach to Insights
Presented by:
Zappi
Mar 9, 2019
9:30am – 10:30am CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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The New Science of Content: A Data Story
Mar 14, 2019
11:00am – 12:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Nuance is the New Audience
Mar 14, 2019
11:00am – 12:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
O
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Optimizing Marketing Workflow with AI and Automation
Mar 11, 2019
12:30pm – 1:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
P
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Popup Branding: Zero to Launch in 5 Days
Mar 10, 2019
3:30pm – 5:30pm CT
Westin Austin Downtown
,
Paramount 1
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
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The Power of Being Small: Business Messaging Success
Mar 9, 2019
12:30pm – 1:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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The Power of Friction in Human Experience
Presented by:
Accenture Interactive
Mar 10, 2019
5:00pm – 6:00pm CT
Courtyard Marriott
,
Rio Grande Ballroom
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Predictions for the Budding Cannabis Industry
Mar 13, 2019
11:00am – 12:00pm CT
Austin Convention Center
,
Creative Industries Expo - Next Stage - Exhibit Hall 4
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Privacy and Humanity: Terms and Conditions May Apply
Mar 13, 2019
11:00am – 12:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Privacy: Has Targeted Marketing Gone Too Far?
Presented by:
Advertising Research Foundation
Mar 13, 2019
5:00pm – 6:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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A Psychologist and an Ad Guy Walk into a Campaign
Mar 9, 2019
9:30am – 10:30am CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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The Public Pubic: Conversations Beyond the Bush
Mar 12, 2019
3:45pm – 4:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Focus15
Type:
Session
Q
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Quality Questions: The Opportunity of “Why?”
Mar 13, 2019
12:30pm – 1:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
R
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Realigning ROI and Community
Mar 10, 2019
5:30pm – 5:45pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Focus15
Type:
Session
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Reimagine Storytelling Through Tech and Experiences
Mar 10, 2019
3:30pm – 4:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Restoring Transparency in Advertising with Blockchain
Mar 13, 2019
2:00pm – 3:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Rise of Augmented Intelligence and Query-Able Brand
Mar 12, 2019
11:00am – 12:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
S
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The Science Of Brand-Building Stories
Mar 12, 2019
9:30am – 11:30am CT
Westin Austin Downtown
,
Paramount 2
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
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Science, Spice, and Everything Nice: Girls in STEM
Mar 10, 2019
11:00am – 12:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Shelley Gretlein (National Instruments): Mentor
Mar 9, 2019
12:30pm – 1:45pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Shifting Narratives: When Broadway Meets Marketing
Presented by:
Capital One
Mar 9, 2019
12:30pm – 1:30pm CT
Antone’s
,
Capital One House
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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South American Storytelling Beyond Stereotypes
Mar 11, 2019
5:30pm – 5:45pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Focus15
Type:
Session
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Speaking “Your Truth” vs. “The Truth”
Mar 10, 2019
11:00am – 12:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Storytelling and Empathy in a Purpose-Driven Economy
Mar 12, 2019
12:30pm – 1:30pm CT
Fairmont
,
Manchester CD
Track:
Brands & Marketing
Format:
Solo
Type:
Session
T
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Taking the High Road with Brands + Twitter
Mar 11, 2019
12:30pm – 2:00pm CT
Westin Austin Downtown
,
Paramount 2
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
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Taming the Flood of Data for Accurate Measurement
Presented by:
Advertising Research Foundation
Mar 13, 2019
12:30pm – 1:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Taxonomy: Hero of AI, Bots, Voice Search, and Retail
Mar 12, 2019
11:00am – 12:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Team of One Marketing Professionals Meet Up
Mar 9, 2019
12:30pm – 1:30pm CT
Fairmont
,
Violet
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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Think Twice Before You Type
Mar 11, 2019
12:30pm – 1:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
U
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User Privacy in a Post Cambridge Analytica World
Mar 11, 2019
9:30am – 10:30am CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
V
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The Visual-First Method: Boost Conversions Now
Mar 9, 2019
12:30pm – 1:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
W
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Wacko World and the Rise of Memelord Brands
Mar 10, 2019
5:00pm – 6:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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What Now? Brand Success in a New Privacy Landscape
Mar 11, 2019
9:30am – 10:30am CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Whose Story Is It To Tell?
Mar 13, 2019
2:00pm – 3:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Women are Building the Brands We’ve Always Wanted
Mar 10, 2019
12:30pm – 1:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Women in Digital Marketing Meet Up
Mar 10, 2019
11:00am – 12:00pm CT
Fairmont
,
Wisteria Room
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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Women’s Health: How Do You Market Taboo Topics?
Mar 12, 2019
12:30pm – 1:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Women Who Create Meet Up
Mar 11, 2019
11:00am – 12:00pm CT
Fairmont
,
Wisteria Room
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
Y
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Yes, Lack of Experience Can Benefit Your Business
Mar 14, 2019
12:30pm – 1:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Yusuf Chowdhury (Online Business Owners): Mentor
Mar 9, 2019
9:30am – 10:45am CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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