While advancements in immersive technologies have created new opportunities for the music industries to use VR/AR/MR in their marketing campaigns, smaller indie labels and artists face tremendous challenges. Indie artists such as Björk, The National, and Sigur Ros paved the way for new creative ideas, but the hurdles in terms of budgeting and reaching audiences with immersive technologies and fragmented platforms remain. This panel will explore the value immersive experiences bring to indie labels and artists, and discuss the complexities of bringing VR/AR/MR into their marketing mix without compromising artistic integrity.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.