The Value of VR for Indie Labels and Artists

Mar 12, 2019

3:30pm – 4:30pm CT

Recording: The Value of VR for Indie Labels and Artists, Mar 12, 2019

While advancements in immersive technologies have created new opportunities for the music industries to use VR/AR/MR in their marketing campaigns, smaller indie labels and artists face tremendous challenges. Indie artists such as Björk, The National, and Sigur Ros paved the way for new creative ideas, but the hurdles in terms of budgeting and reaching audiences with immersive technologies and fragmented platforms remain. This panel will explore the value immersive experiences bring to indie labels and artists, and discuss the complexities of bringing VR/AR/MR into their marketing mix without compromising artistic integrity.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Matt Harmon

Beggars Group

Rob Lowe

Balmorhea

Robby Morris

Secretly Group

Christian Stiegler

Indigo Reality

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

VR/AR/MR

Level:

Intermediate