The interactivity of video game participation, and in turn, eSports fandom, has drawn a younger generation of fans away from professional sports and to eSports. There are a lot of lessons that traditional sports operators and broadcasters can learn from that engaging experience in order to create renewed interest in their properties and rejuvenate their fan bases and viewership. In this session, you will learn from Emmy-winning producer of both traditional sports and eSports behemoth League of Legends, Ariel Horn; broadcast talent from both traditional sports (formerly of ESPN) and Madden League, Adrienne Lawrence; and NFL veteran and current video game streamer, Chad "Ocho Cinco" Johnson, as they share their unique perspectives particularly on the out of arena viewer experience.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.