The Future of Marketing The Past

Date TBA

A discussion of new ways to approach marketing artists with long careers and significant catalogs. Streaming and social networks have changed the way fans engage with music and accelerated the journey between discovery and sales. How do artists, manager and labels make the most of this opportunity and foster deeper engagement with catalog?



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Meredith Gardner
photo of Andrew Hirst

Andrew Hirst

Modern English Digital

photo of Richard Jones

Richard Jones

Key Music Management Ltd

photo of Devin Krug

Devin Krug

Sony Music/Legacy Recordings

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge