The Future of Marketing The Past

Mar 15, 2019

12:30pm – 1:30pm CT

A discussion of new ways to approach marketing artists with long careers and significant catalogs. Streaming and social networks have changed the way fans engage with music and accelerated the journey between discovery and sales. How do artists, manager and labels make the most of this opportunity and foster deeper engagement with catalog?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Andrew Hirst

Modern English Digital

Richard Jones

Key Music Management Ltd

Devin Krug

Sony Music/Legacy Recordings

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Secondary Entry:
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Making & Marketing Music presented by Playbook Hub

Level:

Intermediate