The Future of Marketing The Past
A discussion of new ways to approach marketing artists with long careers and significant catalogs. Streaming and social networks have changed the way fans engage with music and accelerated the journey between discovery and sales. How do artists, manager and labels make the most of this opportunity and foster deeper engagement with catalog?
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Meredith Gardner
Maverick
Andrew Hirst
Modern English Digital
Richard Jones
Key Music Management Ltd
Devin Krug
Sony Music/Legacy Recordings
Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge