The Future of Marketing The Past

A discussion of new ways to approach marketing artists with long careers and significant catalogs. Streaming and social networks have changed the way fans engage with music and accelerated the journey between discovery and sales. How do artists, manager and labels make the most of this opportunity and foster deeper engagement with catalog?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate