#blockchain4cannabiz

Blockchain in Cannabis: Boosting Market Efficiency

Mar 15, 2019

11:00am – 12:00pm CT

Chain Business Insights Co-founder Sherree DeCovny and California Cannabis Market CEO Jess Jessop discuss how blockchain can achieve operational efficiency and lead to normalization in the cannabis industry. Key topics include how the technology can improve track and trace capabilities, increase supply chain visibility and reduce friction, facilitate payment processing, enable regulatory compliance and enhance consumer protection. They will discuss how data from IoT sensors, Radio Frequency Identification (RFID) chips, QR codes and bar codes can be linked to the blockchain to further improve efficiency. Finally, they will talk about how cannabis consumers can benefit from the application of these technologies, and what other industries can learn from the cannabis industry’s experience.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Sherree DeCovny
Sherree DeCovny

Chain Business Insights

photo of Jess Jessop
Jess Jessop

California Cannabis Market

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