Chain Business Insights Co-founder Sherree DeCovny and California Cannabis Market CEO Jess Jessop discuss how blockchain can achieve operational efficiency and lead to normalization in the cannabis industry. Key topics include how the technology can improve track and trace capabilities, increase supply chain visibility and reduce friction, facilitate payment processing, enable regulatory compliance and enhance consumer protection. They will discuss how data from IoT sensors, Radio Frequency Identification (RFID) chips, QR codes and bar codes can be linked to the blockchain to further improve efficiency. Finally, they will talk about how cannabis consumers can benefit from the application of these technologies, and what other industries can learn from the cannabis industry’s experience.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.