Disruptive technology like Google, Facebook, Instagram, and Snapchat has forever changed the way we communicate. Strong brands with something to say matter now more than ever. However, at a time when we have more tools than ever before, people actually say they understand brands less. This shouldn’t be the case but it is. To stand out in our hyper-connected, distracted, digital world brands have to master the seven dynamics — meaning, structure, story, content, community, clarity, and experience — to build and move a meaningful brand both online and off.
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