How to Build a Standout Brand in a Crowded World

Recording: How to Build a Standout Brand in a Crowded World, Mar 8, 2019


Disruptive technology like Google, Facebook, Instagram, and Snapchat has forever changed the way we communicate. Strong brands with something to say matter now more than ever. However, at a time when we have more tools than ever before, people actually say they understand brands less. This shouldn’t be the case but it is. To stand out in our hyper-connected, distracted, digital world brands have to master the seven dynamics — meaning, structure, story, content, community, clarity, and experience — to build and move a meaningful brand both online and off.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Book Reading
Event Type: Session
Level: Intermediate